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G-Cube wins Brandon Hall Silver in the Best On-Boarding Program Category

NOIDA/India: G-Cube’s innovative Associate On-Boarding Program – “Amantran” – has won the prestigious Brandon Hall Excellence Award 2012. G-Cube’s HR practices related to associate onboarding, termed as ‘Amantran’, which means ‘Invitation’ in Hindi, was bestowed the honor in the category of Best On-Boarding Program.

Amantran was conceptualized & designed in 2011 to increase the engagement levels of new hires and retain them in the crucial 0-1 year tenure so as to effectively increase productivity. The program is clearly differentiated from many run-of-the-mill onboarding programs. It includes many interventions designed & executed by HR right from pre hiring stage to a

year long life cycle of an associate. A notable highlight of Amantran is that it helps the new hire to forge a connection with G-Cube’s culture and philosophy.

During the first 6 months, the associates are also introduced to ‘Paramarsh’, G-Cube’s Associate Mentoring program. While a functional buddy makes them comfortable in the first month of joining, the mentor guides them in their Careers at G-Cube and provides the right support and just in time feedback.

Overall, Aamantran delivers information & resources to new hires over several months at periodic intervals. After introducing Aamantran, our voluntary turnover rate (0-1 year tenure) has shown a decline at the end of 2011- 12 from double digit to single digit percentage.

Aamantran is a very business focused talent management program that is integrated with the talent acquisition process at G-Cube.

Brandon Hall adjudged Amantran on several parameters, but two significant ones were how effectively it addressed the needs of the organization and how well it was able to engage the new hires and get them acclimatized to the new organization. In addition, the award also sought to understand the real and measurable benefits of the program at an organizational level, to gauge its overall effectiveness.

Manish Gupta, CEO G-Cube says, “We are proud to acknowledge the honor that Brandon Hall Awards are associated with. G-Cube is the only Indian company that has won the award in the Internal Talent Management category this year, reaffirming our focus on raising the bar of our people practices. This award gives us the motivation to continue the earnest efforts in making G-Cube a great organization to work and grow.”

About us

G-Cube Solutions is a leading CMMi Level 3 e-Learning products and services company – with a global delivery and support footprint. Over the last decade, G-Cube has helped hundreds of customers worldwide and across diverse domains.

G-Cube’s product portfolio includes our cutting edge WiZDOM Learning Suite, which comprises LMS, Virtual Class Room, Content Authoring Tool, Assessment Engine, and Skill Gap and ILT management systems. Content services include designing and developing custom e-courses, mobile learning, content localization, game-based learning, simulations, and consulting for curriculum design.

With its focus on innovation and ‘WoWing’ the customer, G-Cube has won various industry awards, such as the Deloitte Tech Fast 50 India Award for the last three consecutive years, multiple Brandon Hall Awards for Excellence in Learning and Technology, the NASSCOM Emerge 50 Award, and the Apex Award for Publishing Excellence.

About Brandon Hall

Brandon Hall Group is a preeminent research and analysis organization focused on developing research-driven solutions to drive organizational performance for emerging and large organizations. Having worked with more than 10,000 clients globally and after 20 years of delivering world-class solutions, they have created an extensive repository of thought leadership, research, data and expertise in Learning and Development, Talent Management, Sales Effectiveness, Marketing Impact, and Executive Management. (

Brandon Hall Excellence Awards


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