Most companies emphasize the need for a better consumer experience, however, have you ever given thought to why this is needed? Consumers are one of the main factors in driving business growth hence their satisfaction and happiness matter a lot. Good memories last for a longer time, hence providing an excellent consumer experience is one of the utmost priorities for retail companies. As per salesforce research reports, 89% of consumers are more likely to make another purchase after a positive customer service experience.
Retail companies engage their frontline workforces to create a memorable consumer experience by directly interacting with them at stores or via online mode. Producing and selling a product is only half the job done, however building long consumer relationships is an important aspect. Happy consumers tend to bring in more business and in return retail companies generate more revenue. Therefore, retail companies are required to train and upskill their workforce using a digital platform such as retail LMS software.
Let’s understand how the retail LMS software enables the workforce to increase their knowledge and skills to provide the best consumer experience.
Provide product training along with continuous upskilling
There are a variety of products in the retail sector and proper knowledge about them is needed while interacting with consumers. The digital platform helps in delivering standardized product training to the dispersed workforce spread across geographies. The LMS also ensures continuous upskilling by assigning training related to new features added to the existing products.
Benefit – A group of knowledgeable and skilled employees will deliver correct, complete information to their consumer base.
Sharing new updates on a timely basis
There are multiple stores present across the length and breadth of the country thus it becomes much more critical to ensure that timely updates are shared with the workforce. The LMS very easily meets this requirement of sharing new updates quickly with the dispersed workforce spread across geographies.
Benefit – The workforce can deliver updated and latest information to their consumers to make their experience more memorable.
Reducing the skills gap within the workforce
With time, the skills gap is on the increasing trend and it’s becoming one of the challenges for the retail sector due to technological advancements. The LMS enables retail companies to identify these gaps and accordingly assign training to the workforce that helps them to learn new skills and minimize these gaps for achieving growth quickly.
Benefit – The workforce feels more confident while serving their consumers by being trained as per new skill sets needed in the retail sector.
Assigning training based on data analysis
The LMS helps with assigning training based on performance data such as Net promotor scores and other parameters. The system identifies the group of people with low scores as per the rules defined and triggers the training to the workforce at intervals as applicable. This way, retail companies can easily link learning with performance.
Benefit – This approach enables retail managers to quickly keep track of training need identification and assigns training accordingly. This way, continuous upskilling is achieved via personalized sessions being assigned.
Communication and soft skills training
The frontline workers at the retail stores are the ones who interact with the consumers and help them with every possibility. Thus, the level of communication needs to be clear, complete, and correct. The Retail LMS Software enables retail managers to assign soft skills and communication-related training sessions to their workforces.
Benefit – The workforce feels more confident during their interaction with consumers and in return consumers appreciate simple and clear communication.
Learning with rewards (earn points based on learning)
The level of knowledge and confidence gets improved with learning, however, how about if you earn rewards too? Learning solutions provide an environment with users earning points on training completion and redeeming them against multiple options available. This approach keeps the employees motivated, engaged, and full of energy.
Benefit – This approach keeps users with the eagerness to learn new skills quickly and be ready to serve their consumers
The retail LMS software is an excellent platform to train and upskill workforces in the retail sector. Enhance your employees’ knowledge and make them ready to service their consumers by improving the overall customer experience. We at G-Cube, have 20+ years of experience in handling multiple industry-specific learning requirements. To know more about our product suite, contact us to connect with one of our experts.