How Gamified Learning Trains Professionals In The Cosmetics Industry

Posted on : January 23rd, 2018
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In today’s fast pacing world of fashion and lifestyle, leading brands are taking the charge and selling what customers demand the most. Celebrities embracing gorgeous hairstyles and chic hair colors give their look an extra edge. Their presence is not only admirable, but also followed by other people as per the latest fashion trends.
eLearning for Cosmetics Industry
It is believed that people are more convinced with the looks of celebrities at red carpet events and beauty pageants. Whether you have short or long hair, thick or fine hair, it is the time to get inspiration from your favorite celebrity and ask your hair professional to bespoke your color. Celebrities keep changing their style and maintain it so consistently that it becomes their signature look. This is what tricks people in believing that salon-crafted hair colors are the real deals in today’s time.

Fight the Fade- Discover Your Hair Color Trend

There is a wide spectrum of online courses and new innovations that can keep you on top in the list of latest learning trends in the salon today. Some of the leading companies in the beauty and cosmetics industry impart interactive gamified learning solutions to cater to pertinent training and development needs. Timely delivery, reasonable pricing and availability of a plethora of products at online stores have provided a beneficial alternative to the in-store experience. With digitation, companies have started focusing on imparting training aligned to the changing consumer behaviors which is driving the cosmetics sector.

Why is E-Learning Important for Professionals in the Cosmetics Industry?

Today, cosmetics companies believe in providing their customers an exceptional experience. Therefore, online courses are designed to serve their clients more professionally and with accuracy. With changing compliances of this industry, apart from employees, training the industry professionals is also important. In today’s competitive landscape, training enables different brands to stand out among others. So, they need specialized training on new product ranges and brand values. To avoid text-heavy courses, gamification can be introduced to deliver an experience full of fun and engagement.

Undoubtedly, colors are running the market. When it comes to choosing a stylish and trendy look, hair color trends are on the horizon. Experts say that hair color trends such as balayage and other shades of natural hair are getting popular. People are always seeking for new shades and hair color trends to change their looks. When it comes to dying your locks, it is important to choose the right color for the best results. For this, it is essential to seek assistance from a professional who can do it with precision and give an entirely new and ravishing look. Therefore, highly effective gamified e-learning courses can be developed so that even professionals can boost their knowledge on the latest hair texturizing styles and trends evolving in the industry. Accessing e-courses help professionals identify the customers’ concerns at salons, analyze solutions to those problems and enhance their overall salon experience.

How Can Games Improve the Learning Experience for Cosmetics Industry?

Learning professionals from the cosmetics industry integrate gaming elements including rewards, points and badges with online courses to make learning more fun and exciting. For instance, G-Cube designed game-based e-learning courses for a leading cosmetics company. Industry professional utilized gamified learning programs, answered questions in the category of their choice such as reception, services, consultation and others. They got points for each right answer, followed by earning badges at the end of each level. This encouraged cosmetics experts to successfully finish courses and win hearts of numerous clients.

In conclusion, organizations believe that education is the prime key to taking the business to new heights. Product-based trainings are an ideal introduction to the world of beauty and cosmetics. It is significant for professionals to understand the best use of hair coloring brands and products, to achieve optimized results every time. With tailored technology-aided sessions, it is easy to cover one complete brand and its applications, based on customized salon needs of global customers. The Cosmetics industry has always been at the forefront of new trends and strives to offer exclusive products and services that leverage benefits from latest technologies.'

Vivek Pandey

Vivek Pandey is the Vice President at G-Cube and has been serving the organization from the last 13 years. He is highly ambitious sales expert who has successfully modeled great offshoring paths for big enterprises. His areas of proficiency include Strategic Planning & Development, Market Research & Analysis Product/Service Development, Change Management, Account Acquisition & Retention and others across varied parts of US and UK.

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