36% millennials have accepted that they spend more than two hours every workday checking their social media, playing games and messaging friends (SlickText). That is a statistic about the largest chunk of your workforce right now. The smart device usage among Gen Z is higher, who are soon going to be a huge part of your workforce as well. Approximately one-in-five adults in the developed countries are “smartphone-only” internet users. This means that they own a smartphone, but do not have traditional home internet service.
If you are wondering, why you should be knowing these numbers then let me tell you that 64% learners find accessing training content from their mobile device essential and 71% millennials connect more with mobile learning than any other learning activity (Gallup). So, you are dealing with the generation of On-the-Go learners, and you need an LMS app.
The current generation is one of the most informed group of consumers in history and 50% of their learning happens through their smart devices. These are curious people who are keen on self-development and take upskilling as a personal responsibility. Be it daily commuters on the subway or the remote worker using their free time to browse the internet, your employees are constantly seeking content on-the-go.
The smart way of corporate learning now is providing it on-the-go. Here are a few reasons why choosing an LMS app can keep your learners engaged, provide flexibility, and increase retention.
Familiar Social Media Environment
The stats given above are evidence to the fact that mobile users are more comfortable with their handheld devices than laptops or PCs. The LMS app also gives them the familiarity of being on the social apps they spend more than 2 hours every day. This motivates learning uptake. Afterall, employees will become learners only when they visit their learning platform.
Using the Micro Moments
People use their devices mostly in bursts of ‘micro moments’ which can be while waiting for a friend or eating their lunch. A flexible learning delivery platform like an LMS app, that is accessible on their handheld devices not only drives higher course completion but also motivates them to actively participate in the continuous learning culture important to build resistance.
Faster Delivery & Higher Retention
With a learning management mobile app delivery of learning content becomes obviously faster as your learners are accessing the content on their mobile phones and don’t have to open a laptop or desktop for the same. The added benefit here is that with the content being easily available, employees return to their learning more frequently driving higher retention.
Create Social Learning Environment
Imagine having an internal LinkedIn for your organization right in your corporate learning management system. A Sales Executive shares a new certification they have completed on the platform, the Sales Head likes this, the manager comments ‘Keep it up’! Can you imagine how motivating that is for employees? With a mobile app of your LMS you can genuinely motivate your employees to do better every day with nothing but the good old social media engagement strategies.
Human beings are bound by their habits and to integrate learning in the flow of work is what learning technology is all about. With an LMS app the potential to drive performance through learning is truly unparalleled. You can read about how one of India’s largest financial institutions, SBI Cards achieved 108% increase in sales productivity with the G-Cube LMS app. Talk to us today about your learning needs.