Planning, Executing & Measuring Microlearning Efforts To Drive Competitive Success

Posted on : August 13th, 2018
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With the successful integration of smartphone technology and social media, learners have become familiar with consuming information in bites. To impart a personalized learning experience and restructure the entire learning process, microlearning has become an optimal choice. When micro content is delivered in a consistent way, organizations gain the ability to impart a continuous learning experience, develop knowledge competency and drive long-term behavioral changes.

Successful Microlearning Strategy

Planning the Microlearning Efforts

When companies plan their micro content delivery efforts, the first and foremost step is carrying out a competitive market research about their industry at the content and campaign levels. Organizations analyze their competitors to see thetype of content they are creating, across which platforms and what are the results they get from those campaigns. For instance, you can monitor another company’s Twitter presence to understand their utilization of hashtags, which drives the maximum audience attention. This intelligence can help your organizations to understand the delivery of micro content across Twitter and other platforms.

Once the organizations analyze the competitive e-learning landscape, the next step is to plan on how to structure microlearning campaigns and the ongoing conversations. Some of the bite-sized information may not be related to campaigns but is associated with the latest topics of interest for modern learners. This is the kind of content that businesses should plan for a successful microlearning strategy. The ongoing conversations include the delivery of chunked content in the form of tweets, Facebook posts or short videos shared on Instagram. This type of communication on social media platforms results in increased employee engagement and business productivity.

Executing the Bite-sized Content

Once a micro content is created, the next phase is to execute it successfully and determine who will handle the marketing efforts and measurement processes. Brainstorming sessions are conducted by marketing experts, where they discuss about the upcoming microlearning efforts with the peers. This is a significant step to ensure that your microlearning approach is tied with other marketing initiatives and active conversations among the peers in the organization. On setting up an effective strategy, marketers start executing the plan, ensuring that content chunks are delivered in the right format and across the right platforms.

Measuring Microlearning Efforts

Once you create and deliver the content nuggets, the last step is to measure your microlearning efforts. Organizations need to set certain benchmarks to determine the effectiveness of their microlearning strategy. This will also help them analyze future goals when the micro content planning phase starts again. Such benchmarks enable the organizations to compare the growth, efficiency and engagement of competitors’ campaigns. Few key metrics that measure every micro content effort are discussed here:

● Engagement metrics- Engagement metrics help to examine the geographic reach of the e-learning content and improve communications among learners. For instance, comments, shares, retweets and other metrics boost the engagement levels across varied social media platforms.

● Performance metrics- This metrics help the businesses to determine whether their goals are met through campaigns and ongoing conversations. For instance, if the goal is to increase the global reach, then organizations would need to measure metrics such as the rise or fall in the number of email subscribers and traffic generation.

The prime aim behind using metrics and campaigns is to monitor microlearning activities. The use of efficient online learning platforms, allows the businesses to get in-depth knowledge of social media insights and see whether micro content is aligned with the customized learning needs or not. As learners become more informed and have control over when and where to learn, they expect the same level of control in their training. Microlearning is not only about telling the workforce what they will learn, but also motivating them to learn effectively and perform better.

Suggested Further Reading: http://www.brianhonigman.com/wp-content/uploads/2014/11/Unmetric-White-Paper.pdf

Anubha Goel

Anubha Goel is a Senior Executive in the Marketing team at G-Cube Solutions. Her passion is to write innovative content that caters the customized learning needs of diverse audiences from different industry domains.

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