Case Studies
ABFL case study

Video based induction Training

Cost Effective use of Technology

ABFL case study
About the client

Aditya Birla Finance Limited (ABFL) is one of India's most reputed non-banking financial companies (NBFC). ABFL has a talent pool of about 15,000 committed employees and about 200,000 channel partners. This allows ABFSG to offer its customers virtually anything under financial services except a savings or current account.

ABFL wanted an exciting and effective training program that would reach out to new recruits all over India. G-Cube created an innovative technology-aided training program for them which aimed at reaching out to learners in an interactive manner. Moving away from a traditional instructor-led classroom approach, the training was infused with animation, audio and video which enabled the learner to retain information in a self-paced manner.

Business requirement

  • For the new recruits it was important to understand the organizational ethics and work culture as these values directly affect the quality of work. The main challenge was to compress a lot of information into short learning nuggets that can be easily consumed, understood and applied.
  • A uniformity in training had to be maintained as recruits from all over the country needed to understand and adopt the organizational values.
  • The ethics and values of the organizations are straightforward but often mundane to the uninitiated. It was important to bring to the fore the details in a way that would capture the interest of the new-age learners.
  • Owing to limited training budgets, a cost effective technology-enabled learning was the need of the day.

Solution implemented
G-Cube created a self-paced WBT (web-based training), where the organizational the values of ABFL were illustrated through a series of short videos that showed the many virtues of adopting them.

  • The values of ABFL are identified as Passion, Speed, Commitment, Seamlessness and Integrity. A separate video was created for each of the values with images and scenarios that paint a familiar picture to the learners.
  • Each video is not more than 2 minutes long and harnesses the learners’ interest from the word go. To make sure that the learners are able to view and refresh the learning from the videos any time that they want, the option of opening the videos directly from the menu was provided to the learners.
  • Instead of a didactic approach of sharing the value and its importance, the videos actually show the relevance of adopting the values in real life situations and how it positively affects work outcome.
  • Another approach was to place actual photographs of people on animated characters that gives a life-like effect to the videos. The faces display a range of emotions that make the content light-hearted and at the same time doesn’t lessen its importance. The learners have fun watching them and learning from them as well.
  • Audio created a background for the scenarios and explaining them well. The tone was friendly and the language was the everyday variety that most employees are comfortable with. The concepts were explained in a straightforward manner and jargon was avoided to make the videos unnecessarily complicated.
  • Text was used minimally but effectively within the videos. Whenever a particular concept had to be emphasised on, textual representation provided it the added worth.
  • Graphics were inserted to create a suitable visual background for the characters. Graphics were intentionally kept stark to make sure that the characters are on the foreground but the judicious use of background images made sure that life-like quality of the videos was retained.

Business benefits
With its launch in December 2015, the Prarambh induction program is being extensively utilized to train new employees on the core values and businesses of ABFL. More than 5000 users are estimated to have taken up the course on the organization LMS and the number is growing every day. The highlight of the course, as per the learner feedback is undoubtedly the multimedia component introduced through the videos.

  • With familiar scenarios and figures, the videos strike an instant connection with the learners. Unlike most training courses, the videos itself are a novel concept for most learners. Additionally, being short and crisp, they do not take up much time of effort from the learners. This increases the learning uptake among the users.
  • With colloquial language and an informal friendly tone the fear of ‘learning’ is banished. This accounts for the growing success of the learning solution within the organization. The 30-minute learning experience is not like any other page-turner – but comes alive with attractive multimedia aspects and visual excellence.
  • In addition to the other textual and other relevant information within the course, the videos provide the space for relief for the learners. It also provides a learning opportunity– so the benefits are doubled.
  • The learner is free to view the videos as many times that the need arises. For new recruits, it is an eye opener in how to work within the organization. Surprisingly, older employees, who are aware of the other information that the course imparts, are finding the videos extremely useful to train their respective teams or just refresh the concepts from time to time.



  • "Awesome job done by the team!!! It was a great job done by the team on the alpha versions till now. Looking forward to the similar support in other modules that are yet to be sent."
    Karen Arethina | Assistant Manager HR at Cavinkare

    Cavin Kare

  • "I just wanted to let you know that I am crying right now. Tears of joy! Sections 1-6 look amazing. You did a stellar job and there are only TWO OIL items! One requires an Xpaner to address first before you can proceed. The other is for GCube: Thank you so much! Fantastic work!!!"
    Rene Smid | Account Manager, Xpan


  • "The intermediate result is very good and it looks like a good support to learn risk assessment and management. You can encourage the team developing the course, it is yet quite impressive."
    Karthikeswaran Velayudam | Program Manager - Learning Solutions, Schneider Electric.


G-Cube is an award-winning eLearning services company that designs, develops and delivers technology-based learning solutions. Its solutions help organizations to improve their performance by using learning as a tool. Its Learning solutions are broadly categorized into e-Learning Design, Courses Development and Learning Delivery Solutions. G-Cube's elearning services include custom content development, mobile learning.

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