Case Studies

Optimized Training Delivery to Boost Salesforce Performance

KPI-linked learning to meet personalized needs


Case Study  Automobile Industry
About Case Study

A reputed automobile company continually strives to enhance the performance of its new-age workforce. The digital transformation indicates that the future of the automobile sector is associated with technological advancements, identifying current market needs, and driving lucrative outcomes.

Client Requirement

  • The client wanted to train their extended workforce spread across different demographics.
  • There was a need to deliver relevant product-based knowledge and the know-how to boost overall business sales.
  • The client also wanted to deliver e-learning solutions which boost the overall knowledge competency and performance of sales employees.

Challenges

  • The vast employee base of the organization made the classroom-based instruction very costly.
  • The client wanted to provide relevant training content pertinent to the learning requirements of the extended workforce, especially sales professionals who are mostly on the go.
  • The client also wanted to deliver training which aids learners to seek appropriate knowledge, bridge skills gaps and apply what they learn in real-life situations.

Solutions

  • G-Cube Learning and Performance Platform (LPP) was utilized to provide salesforce training on soft skills, sales enablement, time management, and more.
  • The robust training platform created Key Performance Indicators (KPIs) to analyze the overall performance of sales professionals.
  • Based on the KPI data, the salesforce was categorized as Aspirers (scoring 15 to 50 percentile) and Performers (less than 15 percentile).
  • The G-Cube LPP automatically assigned basic product and soft skills training based on the KPI scores earned by Aspirers.
  • For Performers, the robust platform analyzed deficits in specific products and then assigned relevant e-courses to boost product selling skills, organize one-on-one counseling sessions with mentors, and more.
  • G-Cube LPP also organized successful Employee Promotion/Upliftment programs by providing online assessments and refreshers periodically.

Benefits

  • Effective training delivery on sales enablement, soft skills, product knowledge, and more improved the overall levels of workforce engagement and performance.
  • Product training also provided a dual function of imparting relevant knowledge as well as sharing pertinent information with potential customers.
  • KPI-based learning helped to measure the performance of individuals and analyze long-term business objectives.
  • G-Cube LPP categorized the workforce as Aspirers and Performers to ensure that the right kind of training content is aligned to the intended learners.
  • Assessments and digital refreshers helped the salesforce to take a quick review of the content at the point of need, thereby reinforcing the overall learning experience.
  • One-to-one counseling sessions at the supervisor level encouraged the learners to improve their skills and perform better at the workplace.

 





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G-Cube is an award-winning eLearning services company that designs, develops and delivers technology-based learning solutions. Its solutions help organizations to improve their performance by using learning as a tool. Its Learning solutions are broadly categorized into e-Learning Design, Courses Development and Learning Delivery Solutions. G-Cube's elearning services include custom content development, mobile learning.

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