Case Studies
ABFL case study

An innovative e-learning module for a leading insurance company

Multi-lingual training for employees as well as prospective clients

ABFL case study
About the client

The Aviva Group is one of the leading insurance providers in India, with an extensive array of products for diverse customer needs. Amidst the competitive environment of the insurance industry, Aviva has made its mark with customer-centric products and a dedicated approach to customer service.

Business Requirement
Aviva Group had developed a series of products targeted for the rural market and wanted to train its sales team on the whole portfolio of products. The products included solutions ranging from low-cost insurance policies that would cover the entire family to education policies for children and comprehensive fixed-term plans for savings as well as insurance-cover. Keeping the needs of the niche-market in mind, the training module needed to be developed in 8 regional languages of India. The client also wanted the utilization of the module to extend to self learning as well as team learning, where supervisors could assimilate the knowledge and then further train their respective teams. The client was also keen to explore the utilization of the training module as a marketing tool to reach out to their customers as well.

Keeping in mind the fiercely competitive nature of the insurance industry, the development time available for creating the training module was only 2 months. Though this was a very small window, it was also crucial for the client to reach out to their customers within this time frame in order to get the early-entrant advantage and ward off competitors with similar products. Another challenge was the diverse audience profile – different in culture and background. They needed to be trained in their regional languages and the training module needed to have a universal appeal that would bridge the barriers of diverse backgrounds and spread-out geographies.

Solution Implemented
G-Cube took up the challenge of developing an innovative training module for Aviva Group within the restrictive time-schedule and extensive nature of the training content.

  • To begin with, G-Cube’s development team created a course in one regional language and approved it with the client. In-house language experts were then employed to re-create the approved course in the rest of the languages. In this manner, our team developed training module for 6 products, each in 8 different languages.
  • On-site teams were deployed to closely liaison with the client and smoothen out time-management issues.
  • The course was built with XML codes, to make room for content-updates and changes from time to time. The client’s IT team was apprised on the process of making changes and updating the module.
  • 2D Human figures were introduced in the course who shared information about the company, its background & history, the products and their benefits. The element of conversation was prominent through a series of questions and answers that infused the course with human warmth.
  • Audio supported the on-screen text and transcripts were made available for in-depth study.
  • Graphical background was developed keeping the rural background in mind, so that the customers could find the necessary connect with the content.
  • The training module set out to uphold the brand ‘Aviva’ with prominent logo positioning and recurring brand colors, so that the sales team could relate more to the brand and in turn, sell more.
  • A separate version of the module was developed to cater to marketing needs. The length of the course was cut down from 30 minutes to 5 minutes. Audio-voiceovers were changed and animations were introduced to create interest in the mind of the customer.
  • The training was delivered on a CD, equipped with autorun.exe to ensure that all that the trainee needed to do was insert the CD into a CD ROM and it would play automatically.

Business Benefits
With the dissemination of the training module, the client derived several benefits from the solution.

  • Multiple courses in different languages were able to cater to the needs of specific markets all across India.
  • The chosen mode of delivery was a CD, which was a cost effective solution to cater to the large number of learners spread across all over India. Security measures were put in place to ensure that the CD could not be copied.
  • Provisions for change enabled prolonged use of the module for training purposes.
  • Two distinct versions of the module were able to address two distinct needs – training and marketing. With some changes in text and audio, the same course was able to deliver training to the sales team and impart knowledge to prospective customers as well.
  • On the whole, the solution saved the client considerable time and moneys through a cheaper mode of delivery, provisions for extended use over a period of time and for distinct organizational purposes.
  • Due to strict diligence of time-schedule, the client could impart training to their sales team effectively and continuously.

G-Cube was able to deliver a custom-built solution to suit the needs of the client and ensure that the best cost and time efficiencies were delivered.

What Next
If you are looking for e-learning development services for your training needs, contact us by writing an email to [email protected] One of our consultants will be happy to guide you.



  • "Awesome job done by the team!!! It was a great job done by the team on the alpha versions till now. Looking forward to the similar support in other modules that are yet to be sent."
    Karen Arethina | Assistant Manager HR at Cavinkare

    Cavin Kare

  • "I just wanted to let you know that I am crying right now. Tears of joy! Sections 1-6 look amazing. You did a stellar job and there are only TWO OIL items! One requires an Xpaner to address first before you can proceed. The other is for GCube: Thank you so much! Fantastic work!!!"
    Rene Smid | Account Manager, Xpan


  • "The intermediate result is very good and it looks like a good support to learn risk assessment and management. You can encourage the team developing the course, it is yet quite impressive."
    Karthikeswaran Velayudam | Program Manager - Learning Solutions, Schneider Electric.


G-Cube is an award-winning eLearning services company that designs, develops and delivers technology-based learning solutions. Its solutions help organizations to improve their performance by using learning as a tool. Its Learning solutions are broadly categorized into e-Learning Design, Courses Development and Learning Delivery Solutions. G-Cube's elearning services include custom content development, mobile learning.

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