Case Studies
Fitness First case study

Importance of Safety

Responsive Web Design with multiple device delivery

Fitness First case study 2
About the client

Based in UK, FitnessFirst is one of the world’s leading health and fitness companies. From a single club, opening in Bournemouth in 1993, today it operates a high-growth business with over 370 clubs in 16 countries and 1 million members.

Client requirement

  • FitnessFirst realized the importance of safety within its premises and wanted a learning solution that can be utilized by their employees worldwide.
  • Since the learners were constantly active during work hours and are frequently on the move, the e-courses had to be made accessible through multiple devices.
  • It was also necessary to ensure ease of use on varying screen sizes and without the resolution adversely affecting the content display.


  • Since the client organization encouraged BYOD (bring-your-own-device) policy, the e-courses had to be compatible with multiple devices and mobile platforms
  • The learning solution had to be aligned as per the learners’ need of completing the courses with multiple attempts as most of them did not have an assigned time for learning within working hours.
  • The learning solution also had to provide content that could be accessed while on the move – a text only approach was not sufficient.


  • The e-learning solution was created with Responsive Web Design (RWD) that creates an optimal viewing experience, along with easy reading and navigation. It ensures minimum resizing, panning, and scrolling – so that the content is not only available on multiple devices, but is altered to suit the screen size
  • The courses were SCORM 1.2 compliant, providing pertinent user data at all times – irrespective of the user’s choice of device.
  • Content was created using HTML templates so that the content could be developed quickly and could be accessed by the learner on multiple devices. In addition to text, video and audio was also inserted to increase the content appeal.


  • Learners found that the information shared was easily implemented and integrated into their day-to-day work schedule.
  • It was easier to keep track of learners’ progress and assign them courses for revision from time to time.
  • With the implementation of the learning program, there was an overall increase in safety measures implemented within the facilities and client satisfaction was also on the rise – creating a greater brand value for FitnessFirst.



  • "Awesome job done by the team!!! It was a great job done by the team on the alpha versions till now. Looking forward to the similar support in other modules that are yet to be sent."
    Karen Arethina | Assistant Manager HR at Cavinkare

    Cavin Kare

  • "I just wanted to let you know that I am crying right now. Tears of joy! Sections 1-6 look amazing. You did a stellar job and there are only TWO OIL items! One requires an Xpaner to address first before you can proceed. The other is for GCube: Thank you so much! Fantastic work!!!"
    Rene Smid | Account Manager, Xpan


  • "The intermediate result is very good and it looks like a good support to learn risk assessment and management. You can encourage the team developing the course, it is yet quite impressive."
    Karthikeswaran Velayudam | Program Manager - Learning Solutions, Schneider Electric.


G-Cube is an award-winning eLearning services company that designs, develops and delivers technology-based learning solutions. Its solutions help organizations to improve their performance by using learning as a tool. Its Learning solutions are broadly categorized into e-Learning Design, Courses Development and Learning Delivery Solutions. G-Cube's elearning services include custom content development, mobile learning.

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