Loreal – Gamified E-learning Solution for Salon Professionals

Using simulated learning solutions to evoke mastery of CRM and organizational values

Visually-appealing Learning Nuggets for Multiple Mobile Devices

Client:

Philips

Category:

Service Case Study

Industry:

Applied Sciences

Business Requirements

To deliver the emotive quality of light is an integral part of the organizational goal and Philips wanted their sales personnel to reflect it in their client presentations as well.
The learning solution had to accessible to the sales personnel – as and when they required – even on the go.
The solution also had to impart sales skills as well as product knowledge.

Challenges

The learning solution had to be developed keeping in mind a device agnostic delivery.
The content had to be created in a way that would enhance quick consumption and instant application.
It was also necessary to present the information as per the current requirements of the learner across varied industries or environments where lighting solutions are utilized, concurring with the many emotions that lighting emotes.

Our Solution

Ozemio developed an application that makes a variety of learning cue-cards available on the learners’ device – be it the iPad while making sales calls, the iPhone while travelling or the desktop or laptop when in office.
The app presents the cue cards in a unique catalogue display that makes sure that the learner could access required content quickly and efficiently.
With attractive graphics and crisp content, the cue cards make the learner well-informed as well as inspired to share the many benefits of appropriate lighting solutions.

Benefits

With the integration with available devices, the app provided instant and easy access to pertinent information catering to the just-in-time learning needs of the learners.
More and more sales personnel made use of the app to build up practical know-how and highlight them during sales calls.
With the growing popularity of the learning solution, it was also made available to the partners and end-users of Philips products as well as to ensure that the knowledge reaches a larger group and is beneficial for all.