Case Studies
Philips case study

Visual learning nuggets

Device agnostic Delivery

Philips case study 2
About the client

Royal Philips is a technology company, creating meaningful and modern solutions in the area of Healthcare, Consumer Lifestyle and Lighting. The company is a global market leader in Lighting solutions, with recognized expertise in the development, manufacturing and application of innovative as well as energy-efficient lighting solutions.

Client requirement

  • To deliver the emotive quality of light is an integral part of the organizational goal and Philips wanted their sales personnel to reflect it in their client presentations as well.
  • The learning solution had to accessible to the sales personnel – as and when they required – even on the go.
  • The solution also had to impart sales skills as well as product knowledge


  • The learning solution had to be developed keeping in mind a device agnostic delivery.
  • The content had to be created in a way that would enhance quick consumption and instant application.
  • It was also necessary to present the information as per the current requirements of the learner across varied industries or environments where lighting solutions are utilized, concurring with the many emotions that lighting emotes.


  • G-Cube developed an application that makes a variety of learning cue-cards available on the learners’ device – be it the iPad while making sales calls, the iPhone while travelling or the desktop or laptop when in office.
  • The app presents the cue cards in a unique catalogue display that makes sure that the learner is able to access required content quickly and efficiently.
  • With attractive graphics and crisp content, the cue cards make the learner well-informed as well as inspired to share the many benefits of appropriate lighting solutions.


  • With the integration with available devices, the app provided instant and easy access to pertinent information catering to the just-in-time learning needs of the learners.
  • More and more sales personnel made use of the app to build up practical know-how and highlight them during sales calls.
  • With the growing popularity of the learning solution, it was also made available to the partners and end-users of Philips products as well to ensure that the knowledge reaches a larger group and is beneficial for all.



  • "Awesome job done by the team!!! It was a great job done by the team on the alpha versions till now. Looking forward to the similar support in other modules that are yet to be sent."
    Karen Arethina | Assistant Manager HR at Cavinkare

    Cavin Kare

  • "I just wanted to let you know that I am crying right now. Tears of joy! Sections 1-6 look amazing. You did a stellar job and there are only TWO OIL items! One requires an Xpaner to address first before you can proceed. The other is for GCube: Thank you so much! Fantastic work!!!"
    Rene Smid | Account Manager, Xpan


  • "The intermediate result is very good and it looks like a good support to learn risk assessment and management. You can encourage the team developing the course, it is yet quite impressive."
    Karthikeswaran Velayudam | Program Manager - Learning Solutions, Schneider Electric.


G-Cube is an award-winning eLearning services company that designs, develops and delivers technology-based learning solutions. Its solutions help organizations to improve their performance by using learning as a tool. Its Learning solutions are broadly categorized into e-Learning Design, Courses Development and Learning Delivery Solutions. G-Cube's elearning services include custom content development, mobile learning.

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