Case Studies
SBI Case Study

Mobile-enabled courses

Interactive graphics, audios and animations


SBI case study 2
About the client

SBI Card was launched as the joint venture of State Bank of India and GE Capital. It is the second largest credit card provider in the country, with a card base of over 4 million. Backed by the support of dedicated professionals, SBI Card has won several awards for customer support, branding, marketing and product innovation.

Client Requirement

  • Client wanted to train their sales personnel spread across different geographical locations.
  • They wanted to provide mobile-enabled online courses to improve business productivity.
  • Client wanted to impart their salesforce with customized training solutions at the point of need.

Challenges

  • Training a wide spectrum of sales employees with diverse learning needs.
  • Courses were not supported on mobile devices, making it difficult for sales people to access training on the go.
  • Their salesforce could not retain information for long, leaving a negative impact on their sales strategy.

Solutions

  • mGurukul mobile app was designed to meet customized learning needs of sales employees.
  • Mobile-enabled courses helped to improve collaboration and learning experiences.
  • Interactive graphics, audios and animations made the courses more appealing.
  • Rewards and badges were given to engage and motivate maximum workforce.

Benefits

  • SBI Card salesforce could access courses on their personalized tablets and smartphones per their convenience.
  • It improved the geographic reach with an ability to boost knowledge retention.
  • Courses were localized as per users’ language preferences, improving the understanding for learners.
  • Courses accessed via G-Cube LMS were shortened to cater to the pertinent learning needs.

 



 




  • "Awesome job done by the team!!! It was a great job done by the team on the alpha versions till now. Looking forward to the similar support in other modules that are yet to be sent."
    Karen Arethina | Assistant Manager HR at Cavinkare

    Cavin Kare


  • "I just wanted to let you know that I am crying right now. Tears of joy! Sections 1-6 look amazing. You did a stellar job and there are only TWO OIL items! One requires an Xpaner to address first before you can proceed. The other is for GCube: Thank you so much! Fantastic work!!!"
    Rene Smid | Account Manager, Xpan

    xpan


  • "The intermediate result is very good and it looks like a good support to learn risk assessment and management. You can encourage the team developing the course, it is yet quite impressive."
    Karthikeswaran Velayudam | Program Manager - Learning Solutions, Schneider Electric.

    schneider

G-Cube is an award-winning eLearning services company that designs, develops and delivers technology-based learning solutions. Its solutions help organizations to improve their performance by using learning as a tool. Its Learning solutions are broadly categorized into e-Learning Design, Courses Development and Learning Delivery Solutions. G-Cube's elearning services include custom content development, mobile learning.

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