Case Studies
Serious Gaming Institute case study

Anti-Bribery Awareness Program

Increased impact of learning through animation video and games

Serious Gaming Institute case study

Serious Gaming Institute (SGI) is a UK based company that creates engaging business learning solutions using modern gaming technology. Working across multiple sectors, they create products and solutions in serious games, games based learning, simulation training, gamification, 3D Intelligent Avatars, Augmented reality, emerging technology and cross platform App development. The learning solutions created by the client are utilized for training across different verticals and for overall organizational efficiency.

Business Requirement
The client created a quiz-based game that aimed to train corporate learners on ethics and regulations of the workplace. In particular, the issue of Bribery had to be dealt with, making sure that learners are equipped to handle it at work.

The client wanted to experiment with just-in-time learning by providing key information to the learners just before the quiz, so the learners can not only retain the knowledge but also performs better in the quiz.

After several rounds of consulting, it was decided to deliver a short learning nugget on the Anti-Bribery laws of the country, so that the learners can score better in the game and are compliant with the laws of Anti-Bribery as well. Since the purpose of the nugget was only to provide information in a short duration, it was decided to deliver the learning via a short Video or an animation.

The video had to be created within a stipulated time and budget. As a subject, Anti-Bribery Laws is solemn because it deals with serious consequences. It was also important to consider the seriousness of the issue and handle it tactfully. The video had to present legal information in a way that did not seem tedious or complicated.

Solution Created
G-Cube, with more than a decade of experience in the e-learning industry, suggested client to develop a whiteboard animation video as these animations have proved their effectiveness in ‘showing’ the learner an idea or concept through a series of live drawings.
The key features of video solution are:

  • The video is created with easily identifiable characters with whom the learners find an instant connection. The protagonist of the video is Dave - a young corporate employee, ambitious and upwardly mobile. But he, like any young employee, lacks confidence in the face of new responsibilities and sometimes gets overwhelmed by them. By creating such a character and a scenario, we were able to create a certain amount of empathy in the learners because they could identify with Dave and the situation he found himself in.
  • The content is infused with humor and light-hearted camaraderie that often exists in working relations between employees. Humor is also introduced to make the characters real – with real fears and real lives. This provides relief for the learners as well as ‘humanizes’ the characters, so that the learners can further identify with them and thus learn more.
  • The imagery plays a strong role in imparting relevant information, with apt visual clues. Since there is very little on-screen text, the images help the learners to develop visual memory, which is a strong catalyst for assimilation of long-term knowledge.
  • An audio voice over forms the backbone of the video and explains the scenarios and concepts to the learner. The tone is non-authoritative – the narrative style helps to make the learners at ease with the content.

Business Benefits
There were many business benefits that the client was able to derive out of the video solution.

  • The production budget of a good video is always on the higher side. With whiteboard animation, we were able to create images using hand-drawn graphics and then utilized suitable graphics software to convert them into required format – all within stipulated budgets.
  • In the absence of real people or places, the animated video was devoid of all racial or cultural bias – and hence suitable for all audiences alike.
  • With a tight balance of information and imagery, we were able to impart learning under 9 minutes. This made sure that the video was impactful yet more palatable for the learner.
  • The infusion of animation videos and games is a novel concept that increased the impact of learning on the whole. The learners were more aware of the Anti-Bribery laws of the land as well as the practical implications of them at the workplace. This created a better working environment for all – devoid of the evil of Bribery.



  • "Awesome job done by the team!!! It was a great job done by the team on the alpha versions till now. Looking forward to the similar support in other modules that are yet to be sent."
    Karen Arethina | Assistant Manager HR at Cavinkare

    Cavin Kare

  • "I just wanted to let you know that I am crying right now. Tears of joy! Sections 1-6 look amazing. You did a stellar job and there are only TWO OIL items! One requires an Xpaner to address first before you can proceed. The other is for GCube: Thank you so much! Fantastic work!!!"
    Rene Smid | Account Manager, Xpan


  • "The intermediate result is very good and it looks like a good support to learn risk assessment and management. You can encourage the team developing the course, it is yet quite impressive."
    Karthikeswaran Velayudam | Program Manager - Learning Solutions, Schneider Electric.


G-Cube is an award-winning eLearning services company that designs, develops and delivers technology-based learning solutions. Its solutions help organizations to improve their performance by using learning as a tool. Its Learning solutions are broadly categorized into e-Learning Design, Courses Development and Learning Delivery Solutions. G-Cube's elearning services include custom content development, mobile learning.

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