The pharmaceutical industry is both complex and volatile. Rapid advances in technology, healthcare systems, changing patient expectations, continuously evolving government regulations and norms, and intense competition have created challenges with respect to learning and development functions. Hence, healthcare organizations need to plan and execute the learning needs of their professionals.
Even before the COVID-19 pandemic, the pharmaceutical industry was moving at a very high pace, As of end-2021, the total global pharmaceutical market was valued at about 1.42 trillion U.S. dollars. The pace at which this industry has evolved after the pandemic has raised the bar high in terms of patient expectations. The dispersed workforce associated has different training needs due to the demanding job profiles, and new technological advancements.
There are certain learning challenges faced by medical professionals, that need to be overcome with the use of a learning platform. The healthcare learning management system is a one-stop solution in the pharma sector to provide benefits to medical professionals while meeting learning requirements. Let’s read more to understand these various challenges and the role of LMS.
The need for Agility
The pharmaceutical industry is very knowledge-intensive and continuously changing. Thus, there is a challenge to remain agile and provide professionals with updated content that’s more relevant & meets their current performance needs.
Healthcare Learning Management System here works as a solution, where the training content can be updated frequently and provides an opportunity to access the content in different ways such as through small demo videos of the processes, and how to use the equipment needed for testing purposes.
Workforce Availability issues
Another challenge is to arrange classroom training sessions for the medical representatives as they are mostly out and busy meeting the doctors.
An online platform such as LMS makes it easier for everyone to access the training content and utilize the time as per their availability. This approach saves the hassle of arranging the logistics required to set up a classroom training session as the learning is completed online.
Manage Lack of Time issues
The medical representatives and other staff are constantly on the move, meeting multiple doctors. Thus, they often spend a lot of time waiting to interact with the doctors. Due to these time limitations, they require access to learning modules that are short, crisp, and can be completed quickly.
The Healthcare Learning Management System provides a centralized learning platform where the content can be easily accessed via smartphones or tablets. Thus, medical representatives can complete their learning at their own pace and convenience. The mobile LMS is a must for the learners as it helps to access the content on the go and enables the learner to receive the latest updates or process changes on a real-time basis.
The classroom training would involve logistics costs, travel, and other expenses. The frequent change in content would result in multiple edits which in turn leads to higher costs.
The Healthcare Learning Management System makes sure that multiple sets of content can be uploaded easily and updated quickly as and when required. The LMS is a very cost-effective way of delivering training and maintaining records.
Meeting Compliance training requirements
The regulatory change in the pharmaceutical industry calls for regular compliance efforts. The challenge here is to make simple compliance content available, design scenarios to gauge understanding, and push notifications feature to send simple reminders so that non-compliance can be avoided.
The Healthcare Learning Management System with the functionality to send alerts and notifications helps in achieving the completion rate for compliance training. The reporting and dashboard feature ensures maintaining a track of the training completed status for all the employees and other staff members.
Engaging & Interactive learning
The Healthcare Learning Management System very well meets the requirements of providing engaging and interactive learning. The Gamification feature helps the employees learn in a competitive environment. They usually earn badges, and score points to remain at the top of the leader board. They can also use these reward points to purchase goodies or gift cards as applicable.
Measuring Learning Effectiveness
There is always a requirement to gauge learning effectiveness, and this can be done via conducting assessments. Here, the LMS ensures that these assessments are uploaded easily, and the evaluation is done quickly. The reports always help the leadership with the data analysis to ease the decision-making.
The features of the Healthcare Learning Management System will provide benefits to medical professionals in completing their training and upskilling their existing knowledge. They can make the most of their learning while serving the patients and handling critical situations. We at G-Cube, have 20+ years of experience in handling industry-specific learning requirements. Our LMS products are designed to incorporate best learning practices to enhance employee performance. To know more about our product suite, contact us to connect with one of our experts.