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Using Videos & Animation eLearning to build a Corporate Social Responsibility initiative for a multi-national corporation

Using Videos & Animation eLearning to build a Corporate Social Responsibility initiative for a multi-national corporation

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Overview

Business Objective

 

  • Create awareness of the company’s commitment to sustainable development and their vision of “Health for all, Hunger for none.”
  • These goals include efforts to fight against decarbonization, climate adaptation, biodiversity preservation, and other global crises.
  • The company has proudly committed to the United Nation’s Corporate Sustainability program, particularly combating hunger (Goal 2), providing health care (Goal 3) and water (Goal 6) for all, and the fight against poverty (Goal 1).
  • With this initiative, the company hopes to also take strides in empowering women (Goal 5), reducing climate change (Goal 13), and protecting life on land (Goal 15).

Learning Objective

 

  • Create awareness on the global crises affecting human rights all over the world
  • Show real experiences by those who have suffered, and those who have helped.
  • Discuss the efforts the company has already made to combat human rights violations and improve sustainability
  • Create a motivational message about how employees can further help the fight against human rights violations, climate change, and other global crises

Learner Profile with Number of Learners

All client employees internationally across all corporate branches.Approx. 100,000 individuals.

Learning Principles/ Approach/ Strategy

 

The program focuses educating employees through building awareness both theoretically and with practical examples, then goes into details about actionable goals employees can move towards, encouraging them to do so, utilizing the following techniques:

 

  • Adult Learning Principles with content designs specifically built to relate to the roles and responsibilities of the target audience.
  • Cognitive Load Theory utilizing progressively complex concepts to build a foundation before discussing the depth of the issue.
  • Constructivist Learning Theory, encouraging learners to think proactively by showcasing real-world scenarios where people have made real, actionable change.

Solutions

 

The program is ultimately focused on the goals of Corporate Social Responsibility (CSR), a UN initiative focused on how corporations, particularly multi-nationals, can help solve some of the world’s most pressing global issues.
One of the most pertinent parts of CSR today, which our client has chosen to focus on, is the issue of human rights and sustainability. Our client’s commitment to human rights is a promise to make company-wide decisions that protect and champion the rights and dignities of people, even when those rights and dignities are ignored by other authorities such as the governments where it conducts business in. Our client’s commitment to sustainability is a promise to make company-wide decisions to protect the earth from the damage that industry often creates.
The first step in this process is creating awareness of both the problem and the commitment to the solution. As such, the Human Rights and Sustainability modules were developed with real stories from within and outside of the company’s walls to both highlight the problem and spread awareness of the many ways that all employees, high and low, can help contribute to the solution. The message is an important and optimistic one. We’ve changed so much for the better, but we can do
so much more.

Implementation / Distribution Process

 

Each module begins by showing the reality of the problem. We included several statistics to explain how problems like slavery are still very real, with videos showing rescued victims as they talk about their struggles. These cases are handled respectfully, and without sugar-coating the fact that we still have a long way to go.
The course then goes into a more uplifting segment about how the company and its employees can help contribute to the solution. Additional videos from senior leadership show the company’s relentless desire to marry these goals to business goals and make actionable business decisions in pursuit of protecting human rights and sustainability. The course is designed to be company-wide and was even translated and localized into multiple languages to spread across the company’s over 100,000-person workforce.
These messages are designed to encourage each employee through the self-determination theory of motivation. Employees are asked to create personal goals in line with the company’s overall goal to create a feeling of personal responsibility in every member of the corporate family. This includes actions like combating slavery and forced labor through the insistence that third parties doing business with us conduct their own business ethically. Even at the level of individual contributors like customer service representatives, the training promotes the idea that all employees have the right and the responsibility to flag up concerns as they see them.

Learner Assessment

 

The course is concluded by an in-depth review of all the covered content. The review covers an in depth refresher of all principles, examples, and calls to action for learners to commit to as their part in the company’s commitment to CSR.

Business Impact
  • Provide accessibility to all 83 countries in which the client does business, both modules were translated into eight different languages.
  • Create initiative and promise to action or each employee across the company’s multiple industries, each with a commitment to do their part.
  • Spread awareness and hold responsible not only employees but each of our client’s partners, vendors, suppliers, and distributors.
  • Boost our client’s brand and reputation.

Feedback

 

“Sustainable action is an integral part of everything we do”, stated the client CEO and Chief Sustainability Officer. “With innovative solutions of our leading businesses in health and agriculture, we contribute significantly to the sustainable development in the world.
For us, both trainings are milestones to onboard all of our 100,000 employees to sustainability topics, from our Sustainability Commitment to Access to Health and Nutrition, Women Empowerment, Environmental Footprint Reduction and Respecting Human Rights.”
G-Cube Resources Used
Instructional Designers, Media Experts, Subject Matter Experts, and our Quality Control team. Totalling at 1108 work hours.
Program Learning Hours
2 hours
Number of Modules
2
Post Learning Support
N/A
Tools & Technology Used
Articulate Storyline 360, Adobe Flash, Javascript

 

 

Overview

Business Objective

 

  • Create awareness of the company’s commitment to sustainable development and their vision of “Health for all, Hunger for none.”
  • These goals include efforts to fight against decarbonization, climate adaptation, biodiversity preservation, and other global crises.
  • The company has proudly committed to the United Nation’s Corporate Sustainability program, particularly combating hunger (Goal 2), providing health care (Goal 3) and water (Goal 6) for all, and the fight against poverty (Goal 1).
  • With this initiative, the company hopes to also take strides in empowering women (Goal 5), reducing climate change (Goal 13), and protecting life on land (Goal 15).

Learning Objective

 

  • Create awareness on the global crises affecting human rights all over the world
  • Show real experiences by those who have suffered, and those who have helped.
  • Discuss the efforts the company has already made to combat human rights violations and improve sustainability
  • Create a motivational message about how employees can further help the fight against human rights violations, climate change, and other global crises

Learner Profile with Number of Learners

All client employees internationally across all corporate branches.Approx. 100,000 individuals.

Learning Principles/ Approach/ Strategy

 

The program focuses educating employees through building awareness both theoretically and with practical examples, then goes into details about actionable goals employees can move towards, encouraging them to do so, utilizing the following techniques:

 

  • Adult Learning Principles with content designs specifically built to relate to the roles and responsibilities of the target audience.
  • Cognitive Load Theory utilizing progressively complex concepts to build a foundation before discussing the depth of the issue.
  • Constructivist Learning Theory, encouraging learners to think proactively by showcasing real-world scenarios where people have made real, actionable change.

Solutions

 

The program is ultimately focused on the goals of Corporate Social Responsibility (CSR), a UN initiative focused on how corporations, particularly multi-nationals, can help solve some of the world’s most pressing global issues.
One of the most pertinent parts of CSR today, which our client has chosen to focus on, is the issue of human rights and sustainability. Our client’s commitment to human rights is a promise to make company-wide decisions that protect and champion the rights and dignities of people, even when those rights and dignities are ignored by other authorities such as the governments where it conducts business in. Our client’s commitment to sustainability is a promise to make company-wide decisions to protect the earth from the damage that industry often creates.
The first step in this process is creating awareness of both the problem and the commitment to the solution. As such, the Human Rights and Sustainability modules were developed with real stories from within and outside of the company’s walls to both highlight the problem and spread awareness of the many ways that all employees, high and low, can help contribute to the solution. The message is an important and optimistic one. We’ve changed so much for the better, but we can do
so much more.

Implementation / Distribution Process

 

Each module begins by showing the reality of the problem. We included several statistics to explain how problems like slavery are still very real, with videos showing rescued victims as they talk about their struggles. These cases are handled respectfully, and without sugar-coating the fact that we still have a long way to go.
The course then goes into a more uplifting segment about how the company and its employees can help contribute to the solution. Additional videos from senior leadership show the company’s relentless desire to marry these goals to business goals and make actionable business decisions in pursuit of protecting human rights and sustainability. The course is designed to be company-wide and was even translated and localized into multiple languages to spread across the company’s over 100,000-person workforce.
These messages are designed to encourage each employee through the self-determination theory of motivation. Employees are asked to create personal goals in line with the company’s overall goal to create a feeling of personal responsibility in every member of the corporate family. This includes actions like combating slavery and forced labor through the insistence that third parties doing business with us conduct their own business ethically. Even at the level of individual contributors like customer service representatives, the training promotes the idea that all employees have the right and the responsibility to flag up concerns as they see them.

Learner Assessment

 

The course is concluded by an in-depth review of all the covered content. The review covers an in depth refresher of all principles, examples, and calls to action for learners to commit to as their part in the company’s commitment to CSR.

Business Impact
  • Provide accessibility to all 83 countries in which the client does business, both modules were translated into eight different languages.
  • Create initiative and promise to action or each employee across the company’s multiple industries, each with a commitment to do their part.
  • Spread awareness and hold responsible not only employees but each of our client’s partners, vendors, suppliers, and distributors.
  • Boost our client’s brand and reputation.

Feedback

 

“Sustainable action is an integral part of everything we do”, stated the client CEO and Chief Sustainability Officer. “With innovative solutions of our leading businesses in health and agriculture, we contribute significantly to the sustainable development in the world.
For us, both trainings are milestones to onboard all of our 100,000 employees to sustainability topics, from our Sustainability Commitment to Access to Health and Nutrition, Women Empowerment, Environmental Footprint Reduction and Respecting Human Rights.”
G-Cube Resources Used
Instructional Designers, Media Experts, Subject Matter Experts, and our Quality Control team. Totalling at 1108 work hours.
Program Learning Hours
2 hours
Number of Modules
2
Post Learning Support
N/A
Tools & Technology Used
Articulate Storyline 360, Adobe Flash, Javascript

 

 

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