Online learning has gone beyond the realm of traditional training approach. It comprises of interactive content which is tailored to the needs of individual learners. The existing conventional model does not meet diverse requirements. E-learning supplements the classroom model and bridge the skills gap to some extent. In addition, it helps employees stay updated with the organization’s new policies, compliances and industry specific needs. Over the last few years, there has been a myriad of companies trying to improve their business and stay ahead of the curve. Clickbait is one of the effective marketing tools used to improve business growth and employees’ knowledge competency.
Clickbait is a piece of content that is used to seek attention of audiences. There are various organizations which use the feature of clickbaiting learners and drive maximum web traffic. This industry-specific approach can save a huge amount of time and energy of employees while attempting to cumulate information for themselves. Employees can be asked to click on specific course links, that caterto their individual training needs. Clickbait leads to higher conversion rates, thereby improving sales, employee retention and workplace efficiency.
In today’s workplace environment, every business (whether small or big) is accountable for changing compliance norms and policies. When there is a myriad of meetings and deliverables every day, compliance training falls to the bottom of “to-do” lists. Unfortunately, when it comes to train employees on organization’s licensing or regulatory matters, there is less to do with the content. So, few strategies are followed to ensure completion of these training compliances. Clickbait is one of them, where learners are directed to courses which encompasses detailed information on changing industry compliances. A few tips to clickbait your e-learning programs are listed below:
► Attractive title
It is the time to go beyond the obvious and include catchy titles which attract the interest of maximum learners.
► Use images
Trainers include attractive images and illustrations for better understanding to the learners. It is rightly said that images help to retain more information than normal text, especially when these relate to a person, place or product.
► Add quizzes and assessments
Quizzes and questionnaires enhance the excitement level of employees during the e-learning program. Assessments at the end of each learning module boost knowledge and competency of learners, encouraging them to learn more. On successful completion of courses, learners are rewarded with badges and scores to motivate other employees as well.
► Embed audios & videos
Video and audio nuggets incorporated with online courses are easy to watch and fast to access. It is easier to explain the concept through visuals, rather than making text-heavy courses.
► Introduce competitiveness
Games can also be embedded to impart digital learning in a competitive environment. If badges are given to winners, then it can entice others also to take up the course.
Compliance is crucial to mitigate the legal risks, enterprises face in today’s time. It has gone far beyond merely ‘checking the box’ and widely integrated into the core of business, reinforcing learning throughout the year. Organizations have started using tactics to identify the right information and reap benefits of investments in compliance training programs. As compliance has become both a legal and an operational need, clickbait and other strategies are significant to engage workforce with a tremendous impact on business performance.
Suggested Further Reading: http://blog.omniplex.co/top-5-tips-for-using-clickbait-in-your-elearning-you-ll-never-guess-number-5