Digitization has led to huge transformations across multiple business aspects, offering unrivaled opportunities for value creation, while representing major risk associated with it. Many organizations do not realize that Consumer Packaged Goods (CPG) industry is leading in the market with a winner-take-all world. Consumers from all over have embraced the digital era at a very fast pace. They have started shopping online, downloading books or movies when commuting and sharing purchasing ideas with others on social media platforms. There are several challenges faced by CPG industry which can be addressed by using robust and powerful online Learning Management System (LMS), aligned as per customized needs of modern learners. The Consumer Goods industry is proficient at adapting new e-learning trends and innovations in today’s digital world. To sustain for long, organizations need to follow a holistic approach that keeps customer at the center.
Let us focus on the current state of this industry on different aspects:
• Demographic locations
Multiple geographical locations of employees make it difficult that they have access to a wide spectrum of reasonable products.
• Digital revolution
To win in today’s digital world, consumer goods companies face major questions that include how to build a strong brand presence, establish business via online channels and how to grab technology-inclined opportunities to identify customers’ needs.
• The greening consumer
Today, less use of paper and shifting towards online sources has become essential to make products environmental-friendly.
• Social media platform
Modern consumers are turning to social media platforms such as Facebook, Twitter, etc. to quickly get their issues resolved without the hassle of going anywhere.
Training Challenges & Solutions of Consumer Goods Industry
Technology plays a major role in the growth of CPG industry and with new developments it faces gamut of challenges. New age learners not only demand for accurate and product-specific knowledge, but also information on ingredients and their overall environmental impacts. Therefore, it is crucial to train salesforce with effective ways of selling. Maintaining fruitful relationships with supply chain networks, seeking attention of talented professionals and identifying the cultural mindset of local markets are some of the essential skills required by organizations who wish to lead in this domain. E-commerce has enabled consumers to purchase products online without any hassle. But, for e-commerce to succeed, it is essential for businesses to adapt competitive strategies to set a niche in the marketplace and sustain. High investment costs and long delays are overcome with profound knowledge of compliance regulations. So, training in this area is very essential. Training processes need to be streamlined to avoid delays within the industry. Once resources are in place, different departments need to collaborate with each other and perform their best.
Trainings on organizational values and ethics are imparted to employees to maintain relevance for multi-cultural salesforce. To address multiple challenges, it is best to design customized content which utilizes effective instructional strategies that align with the specific needs of customers. Employees are also required to gain proficiency in relationship management skills, situation handling and escalations. This challenge can be solved by delivering OTS courses that fulfill employees’ communication skills, time management, etc. The prime challenge is to train every employee and provide a technology-oriented learning platform to meet their changing needs. E-Learning is now more technology-inclined which makes it easier to access courses on multiple mobile devices. With online training, top performers can be rewarded with scores and badges and encouraged to access more courses and improve their learning experiences.
Apart from leveraging cutting-edge technologies, it is essential for the Consumer Goods industry to adapt efficient digital strategies to enable agility needed for an engaging customer-oriented learning approach.