Gamification – Reshape Learning By Boosting Engagement Level

Posted on : October 30th, 2017
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Gamification is defined as the incorporation of game mechanics with non-game contexts to increase learner engagement and attain successful business outcomes. It is the latest trend which is followed by most of the organizations serving multiple benefits for suppliers, partners, employees as well as customers.

E-learning Gamification

Tips to Follow for a Successful Gamified Learning Approach

E-learning gamification is widely implemented by varied industry verticals to interact with customers, boost customer loyalty, increase sales and enhance knowledge competency. Gamified learning enables organizations to analyze how employees interact with peers and retains knowledge. Courses developed are aligned with the customized needs of learners. Results of training programs are analyzed and reviewed by the educators to evaluate learners’ performances. Employees also earn rewards, points and badges on reaching to the next level which ultimately encourages them to learn more. There are few tips that are essential for the success of gamification in e-learning at workplace. Some of these are listed here:

1. Story layer
Choosing a gamification story for the current learning process is a wise decision. It includes dimensions, the right scenarios and suitable storyboard.

2. Customized capability
New-age learners in today’s time are more adaptable to digital learning environment than traditional classroom approach. Online training offers ample opportunities to employees to fulfil their customized learning needs. Group discussions, innovative thinking and decision-making should be incorporated.

3. In-depth learning
It is essential to use optimum gamification tools and adapt effective learning strategy as per different demographics and learning requirements. Tools used should analyze users’ learning preferences and satisfaction level for lucrative training outcomes.

4. Aligned process
The objectives and outcomes of gamified learning should be clearly defined. Games embedded with e-courses should meet organizational goals and improve learner engagement and motivation.

Gamification Latest Practices

Today, learning has been taken out of classroom environment and blended with day-to-day learning methods. Few practices that are followed by organizations for effective gamified learning are discussed as follows:

► It is vital to include varied gaming elements with training courses to evaluate employees’ workday.

► Gamification helps communicating appropriate business goals and develops strong collaboration between learners and educators. Consequently, it helps bridging employee skill gaps, boost their workplace performance and increase employee retention.

► Games encourage team work at workplace, which increases employee engagement. Organizational workforce is more loyal to team challenges in comparison to individual employees.

► Gamification is applied to enterprise learning for on-boarding employees to leverage the benefits of self-paced learning.

How Can Businesses Win with Gamification?

Today, organizations incorporate unique gaming elements with training courses to achieve business goals that require maximum learner participation and engagement to derive results. Let us discuss some of the following core features of gamified e-learning:

► Gaming elements incorporated with online courses help evaluating learners’ progress against an individual or team benchmark.

► Levels of beginners and masters of learning are recognized with badges and scores.

► Employees are focused towards achieving organizational targets, leading to positive training outcomes and better communications.

► Courses are narrated in the form of story to impart better understanding of the context.

Using gamification with e-learning improves retention because learners can enhance their career growth, leverage multiple opportunities within the organization and reflect how much businesses care about their workforce by delivering effective training. As a result, learners become proactive in acquiring knowledge, engage more in reconstructing and experimenting learning to make it a more organized process.

Apart from learners, even organizations who roll out online training programs should feel enthusiastic. Gamification was an ideal approach for any business strategy to work effectively by applying game mechanics such as levels and achievements with badges and certificates.

Anubha Goel

Anubha Goel is a Senior Executive in the Marketing team at G-Cube Solutions. Her passion is to write innovative content that caters the customized learning needs of diverse audiences from different industry domains.


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