Technology aided learning has made learning an intrinsic part of the organization and beyond. Learning enthusiasts within the organization take charge of sharing knowledge not only among fellow employees but also peers outside the organization periphery – to create awareness as well as utilize knowledge sharing as a tool to generate business leads as well as market the learning content. If utilized well, webinars can be a successful tool for leaning as well as spreading the good word about the organization as a whole.
Here are some tips for effective webinar planning and delivery:
• Whys and Wherefores:
The first step to success is effective planning – and this is true when creating webinars as well. Set the goals that the webinar seeks to achieve by answering the whys and wherefores.
- Who is the webinar directed to? This will ascertain the target audience and the content as well as delivery can be planned accordingly.
- What is the topic of the webinar? Answering this question will help generate a pool of interesting topics that can be best suited for the identified audience.
- Why is the webinar being delivered? This will give clarity on the relevance of the topic finally selected.
- Where will the webinar be hosted? This will answer further questions related to technology requirement and other resources necessary for fruitful delivery.
- When will the webinar be hosted? Finally, this question should ascertain logistical issues and:
• Include People and Create Allies:
Creating and delivering webinars is usually spearheaded by the marketing team but it is a good idea to consider engaging others within your company, especially product managers or technical experts. They can be included in the brainstorming sessions to identify possible webinar topics and further generate content. It is also good to include the sales team within the planning group and take their help in promoting the webinar, within the organization and beyond.
• Create content that is relevant:
Though one of the aims of the webinar is to create a buzz for the entire organization, it cannot be the prime goal. The learning content should be created keeping the audiences in mind, not the business objectives that the webinar sets out to achieve. This will make sure that the content is framed in a way that is both appealing and effective.
- It is best to avoid starting the webinar with a sales pitch. The audience needs to learn about the credentials of the speakers or understand the relevance of the topic before being bombarded with organizational information.
- You can start with interesting fasts or statistical figures that will garb the learners’ interest and assure them that the content is relevant for them.
- The content should have a universal appeal and not just make sense for your own internal audiences. Ensure the problems discussed are known to all and solutions provided can be implemented by the majority of learners.
• Create Content That is Interesting:
To keep things interesting and appealing, it is a good idea to mix up different content styles within the webinar. If you aim to keep an audience engaged for any length of time, you will need to give them something interesting to look at.
- You can use embedded video which allows you to switch between text, image and video footage.
- Graphics and Images can also be utilized to increase the visual appeal of the webinar
- Utilization of text on the webinar screens should be kept minimum and strictly relevant. Avoid long paragraphs and blocks of text.
- The script should be created keeping in mind that natural speech is a lot more informal than the written word. The tone should not be that of a sermon but a friendly conversation.
- It is also a great idea to involve the audience by including live polls and interactions within the webinars. A live Q&A session during or at the end can give the audiences a chance to address questions and queries.
• Sell and Market the Webinar:
Create the marketing strategy of the webinar as stringently as the development strategy so that the optimum number of learners are benefited. So it is necessary to spend time and effort promoting the webinar, as it is necessary to give efforts for creating it. Statistics recommend that you start marketing your event at least four weeks in advance. When marketing the webinar, it is best not to promote the organization but include details that will assure the learners that it is relevant for them. Including information on the topic discussed, its relevance for the target audience, expertise of the speaker or his/her credentials can provide the necessary ‘push’ for learning.
Webinars are very effective and can be useful learning tool extended success. Webinar recordings can provide learners a way to refresh the learning from time to time and even recommend it to future learners or peers. For an organization, a good webinar can become an integral part of future marketing activities. If the content has a universal appeal it can go beyond the specific period of live delivery and stay relevant for long.