Video-Based Learning Strategy for Increased Employee Engagement and Workforce Competency – New-age Strategy for New-age Learning

Posted on : November 1st, 2018
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With technological advancement, there has been a better scope for newer strategies to be adopted for learning and development. The widespread adoption of videos in learning is not new, but with evolution, video-based learning has shifted from a didactic strategy to uniform learning where employees have full control over several aspects of learning. Videos can be utilized for corporate training in ample ways- short clips, scenario-based video modelling, video tutorials and more. In today’s digital scenario, there is an increasing trend of successfully blending instructor-led and learner-centric approaches to deliver an experience which caters to the pertinent needs of all.

Video-Based Learning

Delivering Video-based Content to Improve the Learning Uptake

The modern workplace is filled with ample activities including working on different projects, finishing tasks, delivering customized services, and more. Industry leaders have realized the potential of employee engagement, which is more than merely completing daily tasks. Therefore, employee engagement during training ensures that:

● Employees are dedicated to fulfilling organizational goals.

● They know how much their participation will make a significant difference.

Organizations believe that optimal employee engagement is the primary need for driving multiple better training outcomes. Consequently, organizations seek multiple benefits which include less employee turnover, huge productivity, and less absenteeism. The next-generation workforce is the biggest consumer of online videos. Combined with the flipped classroom approach, educators are choosing innovative ways to reap the maximum benefits of using videos. It has become more efficient to use videos that boost employee engagement and offer an experience that beats text-heavy content hands down. Outlined below are several strategies that help engaging learners using videos:

1. Combining videos with training courses

Organizations embed short video nuggets with online courses to boost the overall learner engagement. Video-based learning helps in binging the course to life with an availability to access courses over personalized mobile devices such as smartphones and tablets.

2. Delivering & sharing interactive sessions

Today’s learners are impatient, so they prefer instant access to the training material available via online sources. Several organizations are investing for lecture-based sessions which are instantly available to employees, allowing them to watch videos time and again as per their own convenience of time and place.

3. Optimizing online content

It is significant that video-based courses are accessible across any device, thereby enabling the learners to instantly browse, quickly search and easily engage. In addition, content also includes metadata and other tags to find media relevant to their need. Considering the length of videos is also crucial as content can be divided into 2-3 minutes short videos that can be viewed on any mobile device.

4. Motivating learners to become content creators

Undoubtedly, videos are considered as effective training tools, but it is also daunting for trainers to use them regularly or include it in their training methods. Also, it is crucial for companies to ensure that trainers are proficient, experienced and have full access to tools which make videos easier to create and quick to access or share.

5. Driving critical thinking through videos

To reinforce the overall learning experience, organizations have to effectively create and deliver personalized videos. Video assignments are created asking learners to submit interactive videos rather than boring text-based content. This aids learners to develop new skills, improve learning efficiency and overall workplace productivity.

The utilization of video-based learning approach for employee development or critical thinking is identified through research gaps. Not a lot of research has been done to analyze knowledge development and critical thinking via videos. Rather, new methodologies based on post-experimental tests are adopted to measure the effectiveness of overall training program. Videos support this approach by providing a visually-appealing context that provides a complete understanding of the topics covered. Leveraging videos for effective corporate training has exponentially increased over the past many years and is likely to evolve in the future. Videos offer a great level of engagement and collaboration; you all watch movies and get so engrossed in the story. The same happens in case of video-based learning where videos transcend your imagination into a new dimension, thereby boosting the overall understanding of the content in an effective way.

Suggested further reading:

Adopting Video-Based Learning Strategies To Boost Employee Engagement And Workforce Development

Assessing the Impact of Educational Video on Student Engagement, Critical Thinking and Learning: The Current State of Play

Anubha Goel

Anubha Goel is a Senior Executive in the Marketing team at G-Cube Solutions. Her passion is to write innovative content that caters the customized learning needs of diverse audiences from different industry domains.

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