The buzz around Virtual Reality and Augmented Reality is getting louder. Most of us understand these technologies in the context of games and entertainment, but modern learning enthusiasts realize their impact on e-learning. Whereas VR provides a completely digital environment, AR helps using the digital content in a real environment. Sales and marketing benefits in the possibilities of these two innovative technologies have boomed over the last few years. Presently, AR and VR have spread their wings in the fields of sales, marketing, robotics, onboarding programs and more. Businesses of all sizes are realizing the true potential of AR and VR, leading to its increased curiosity and adoption among the modern workforce.
Improving your Onboarding Training Process Through AR
When we think of booming our business in today’s digital world, it is significant to make the best use of technology wherever possible. Companies from different industry verticals can integrate AR and VR into their employee onboarding programs to increase employee retention by catering to their customized learning needs. To develop a highly proficient workforce, introducing them with the organization through VR is a smarter approach. The exposure to a simulated environment enables the users to get comfortable with their job roles and understand what they will face in areal-world scenarios. Let us consider an example – The employee can virtually take a tour of the office and various departments in an immersive environment. Fiducial Markers allow virtual interaction with key people or spots in the office space and enhance the overall experience expected from an onboarding program. Today lots of AR & VR based mobile apps (both Android & iOS) are rolling out for onboarding programs.
► For Sales& Marketing
We designed highly engaging e-learning courses for a renowned cosmetics company. With AR, it was possible for customers to play with a wide array of beauty products from the comfort of their home, before spending big bucks at an actual store. The projector-based technology was used where AR systems presented the virtual image on physical objects. It helped customers to augment their appearance without applying any sort of extensions or colors to their original hair. Such kind of visually-appealing courses were interacting, avoided boredom and offered a larger than life experience to the customers. This was beneficial for customers who wanted to boost their knowledge on the latest hair texturizing styles and trends evolving in the industry.
AR also helped the reputed cosmetic company in marketing its new product range by creating an immersive environment and bringing customers into this unique experience. Online courses developed by us helped industry professionals identify their customers’ concerns at salons, analyze solutions and enjoy a delightful salon experience. This technological innovation is helping the way people try and buy cosmetic products.
► For Training & Sales
We worked in collaboration with one of the leading direct selling companies where product training is considered as one of the crucial aspects for the success of an organization. It was not easy for sales personnel to carry every product to their customers across different demographics. Also, the challenge was to deliver products that catered to the customized needs of each potential buyer. We designed an effective product app that comprised of a huge catalogue of all types of products that are available. For instance, Marker-based AR application was used where a certain pattern (like a bar code) of product was scanned through camera and then the software recognized & showcased a digital image on the screen. After that, projection-based AR is used to present the virtual image in the real-world scenario, leading to better understanding and increased product sales.
Apart from sales and marketing, AR & VR are eventually dominating the automobile, consumer electronics, pharmaceutical and other sectors. If you are thinking of implementing these technologies, then you must consider the e-learning & development costs and time associated with it. Businesses spend enormous amount of time to analyze the efficiency of cutting-edge technologies used in e-learning. Moreover, AR & VR implementation involves multiple trials and errors at different levels, leading to increased costs. So, before handing it to the development team, expenses can be managed on the basis of engagement level you want to achieve. It is strongly believed that standard course templates can also be created which can be further customized as per the needs of diverse industry domains. Developing a standard e-learning program and extending or limiting its functionality as per diverse needs led to reduced training and development costs. As technology is advancing, we believe that AR and VR will reshape the current ways of doing things- from buying new products to training employees at workplace.a